Creative Direction
Biomeme is a biotech company whose mission is to improve global health by bringing research and diagnostic capabilities to anyone, anywhere with their field-ready, small-but-mighty PCRÂ devices and technology.
Biomeme needed a brand refresh to reflect their growth post-COVID-19 pandemic, serve as a thought leader in the diagnostic testing space, and stand out amongst competitors by showcasing their one-of-a-kind technology.
I successfully led the re-brand for Biomeme, serving as creative lead and project manager. The visual identity and brand messaging was created to evoke a sense of empowerment for our customers and represent the complexity of our market from healthcare professionals, to federal agencies, to research and development. The brand refresh puts a focus on the cutting-edge technology and allows for flexible growth.
